Client: Tojon Group
Industry: Finance and Investment
Brief: Client hired us to set up and brand his business from scratch.
Interpretation, Adaptation, and Results: We modelled the brand and defined the message, big idea, and tagline. Then we created a logo with the colours and a symbol which truly captured the essence of the brand – the arrow signifying upward mobility, the red colour for the energy which is evident in the brand voice, and “Two Steps Ahead”. We also developed a matching web copy to tie up the project.
Services Rendered: Brand Modelling, Brand Strategy, Brand Identity and Story, Website Copywriting.