Branding requires a good knowledge of human psychology and the ability to create a lasting image in the minds of the audience. 21st Century branding strategies are heavily focused on social media and the deep web. This means, your ability to control your online image determines the strength and reach of your brand.
We engage your audience with messages that align with your brand. We tell your brand story with compelling content. We sell your products and services with advertising copies that generate optimum ROI.
An agency that can deliver full-stack branding services…
Our branding services cut through all the major elements of branding. While we actively handle your brand messaging and content, we also partner with expert firms to provide a wholesome branding campaign.
Here are the major elements of a branding campaign:
Your company or product is not considered a brand until you have a visual image – a unique symbol. Symbol as an element of branding covers your brand logo, product shape, unique messaging font and even brand colour. These contribute to the final image that we project unto the minds of the audience.
We work with our partners to pick the perfect colour and font which best represents the message you want to portray. We develop unique and professional logos which create a lasting impression on your audience and also influences loyalty.
Public Relations for brands today is not complete without a website. Your website is a virtual office through which your prospective clients get to learn about you and also contact you. Your website is the centre of your entire online branding campaign and needs professional handling.
Our web development partners have over a decade of experience in designing websites and web applications for corporate brands. Working in sync with them, we maintain streamlined online activities which will all link back to your responsive website.
Your story is about the most important part of your branding campaign. Story as an element of branding covers your brand messages, tagline or catchphrase, web content, TV/radio adverts, and even unique mode of operation. Your story is the hammer which delivers and holds the final image in place.
As a copywriting and content marketing agency, we have trained copywriters who are skilled in the art of storytelling and delivering compelling content. Our content developers are ever-ready to spin regular content for your messaging and campaigns. The agency itself is managed by trained project managers who harness and unite these different elements to produce a consistent and powerful image.
Branding Services that We Offer
Here are the branding services that we offer:
Brand Modelling in simple terms defines the various activities carried out to define and set the guidelines for the creation and growth of a brand. This covers activities such as coming up with a suitable brand name and tagline, defining the brand archetype, and values, identifying the brand elements and developing the brand message and positioning story.
We can help create a good brand model that would fit perfectly with what you have in mind for your business and also meet global standards.
Brand Identity Design
Your brand identity includes those branding elements that help people remember or recognise you. This includes brand elements such as your brand name, your logo, your colour palette, your symbol, and even the font you use in passing across your messages.
We can create the right logo and symbol for you alongside a brand guideline document which will help you maintain a consistent brand image across all platforms.
At Kopykart, we work with graphics designers to deliver better content marketing services. But we also partner with Graphic/Brand Design outfits for bigger projects like offline promotional/marketing materials, branded materials, or for full-stack branding. With expert brand designers on your project, your brand image will be given the best touch that it deserves.
Web Designing & Development
Without a well-optimized web design, your website won’t do so well even with great content. That’s why we prefer working with our web design partners to deliver standard and premium-quality websites for brands in Africa. We can also develop good apps and web programs to meet your design/software needs.
PR Project/Campaign Management
Thanks to our strong connections in the digital industry, and our network of digital firms, we can handle all forms of online/digital PR projects and campaigns. This covers political/marketing campaigns, brand awareness campaigns, funnel creation and set-up, product launch, and full-stack online branding projects amongst others. With our collective wealth of experience, and long success streak, you can rest assured that your project is in the best hands.
Give Your Brand an Explosive Image
Need to build an explosive branding campaign for your election, product, or service? Let Kopykart Solutions give you that desired image today!